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Our Philosophy

At The Distillery, we create successful brands for businesses with design which is seen, felt and experienced. As a full service agency of strategists, artists and craftspeople, we don’t just dream up big ideas, we bring them into the world with our own hands too.

Our approach to design is simple – we believe that great design starts with a brilliant idea. We work collaboratively with our clients to understand, discover and solve communication challenges.

By combining strategic thinking with intelligent design and precision craft, we create brand experiences that are truly authentic and tangible.

We believe in creating meaningful design with soul.
We look to the past, to help look forward.
We create lasting relationships with like-minded people.

“There can be no understanding between the hands and the brain unless the heart acts as mediator.”
–Maria, from the film Metropolis.

Methodology

Your brand is the representation of all interactions with your organisation. To produce the most successful outcomes for our clients, we follow a strategic methodology, and love to collaborate closely with project stakeholders. With collaboration and a measured strategy, The Distillery can position your business with values that resonate with your audience who matter. We deliver our professional and creative services within the following flexible process:

To achieve your objectives, The Distillery concentrate on listening and understanding your circumstances. After identifying the business challenges, we take pride in telling you what you need to hear – not what you want to hear. A project proposal summarises different solutions The Distillery can offer.

The best outcomes are achieved with a measured grounding of knowledge and analysis. We conduct research about you, your market, industry and heritage. Analysis reveals insights which form the basis of a mutually developed strategy.

Think before you do. Research helps us define the communication problem, and in turn helps us create an informed design solution. Working collaboratively, we help create a unique and valuable position for your brand, that engages with your customers.

Where the magic happens. We completely obsess over the brief, creating brainstorms, moodboards and sketches. We explore, experiment and constantly push ideas to creatively answer the business problem.

Once we have a clear creative outcome, we push the idea even further to expand your brand’s physical and digital presence. We craft with our hands the tangible, final products. We build, test, and perfect everything before launching it to the outside world.

We prefer to create lasting relationships with the people we work with. Once the brand is launched, we help you along the way to ensure the brand grows along with, and ahead of the market.

The Distillery

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Our team consists of a number of dedicated designers, consultants and printmakers. Some of our key staff include;

nathanleong

NATHAN LEONG
Managing Director

The Distillery is led by our Director Nathan Leong. Founding our studio in early 2011, Nathan has a passion for commercial enterprise and creativity, founding Rockstar Memoirs and Trellum after serving as a Consultant for Deloitte. Nathan loves the thrill of turning creative ideas into tangible reality, discovering new paper stocks, and marvelling at the mechanics of old printing presses.

darylprondoso

DARYL PRONDOSO
Creative Director

The design team is led by our Creative Director, Daryl. Coming from a background in branding and corporate identity, he has worked with global and small clients alike, winning a few awards along the way. Daryl has an unhealthy obsession with Prince, metal, puns, and all things related to typography. When he’s not at an exhibition opening or a gig, he’ll be found brushing up on his lettering and sign painting skills.

cassandrashelton

CASSANDRA SHELTON
Designer & Creative Consultant

Cassandra is our lead creative consultant and a passionate designer in her own right. Graduating from COFA with a Bachelor of Design, Cassandra combines her excellent customer service skills, with beautiful illustration and hand lettering.

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