At The Distillery, we can produce your artwork with supply of a press friendly PDF. When designing artwork, please be aware of 5 important considerations:
1 – Letterpress = Letter + Press
You likely have chosen letterpress for the print impression into paper stock
Impression works best when letters and elements (not backgrounds), are pressed into paper
Large backgrounds of flat colour cannot be pressed into paper, and these ink colours print cloudy and mottled
We recommend using fills and solids sparingly
2 – Use PANTONE+ Solid Uncoated swatches
In Illustrator or InDesign, use PANTONE+ Solid Uncoated Swatches
All elements must be set as a spot colour from this library.
No letterpress elements may be set in CMYK or registration
3 – Avoid elements measuring <0.25pt
Please check your artwork for very thin lines, elements and terminals
We recommend avoiding setting type smaller than 4pt
For small non-script typography, consider tracking type +5 to compensate for impression
4 – Export PDF with 3mm bleed + Crop marks only
All elements reach which reach the edge of canvas, must be bled over by 3mm
Export your artwork with 3mm bleed, and crop marks, only
No bleed marks, no registration marks, no colour bars, no page info
5 – Expect CMYK digital print to move
Background of printing press registration:
CMYK Digital printing presses rely on suction – registration is neverexact from print to print
Letterpress and Foil printing presses rely on gravity – registration is exact from print to print.
For your artwork:
Where you rely on CMYK, you must account for shifts of up to 3 mm in any direction
Therefore, do not design CMYK print to meet letterpress or foil printed elements at exact or parallel points.
CMYK must only be used for backgrounds where exact registration is not required. (example)
Where possible supply images as vector artwork, set in a Pantone spot colour swatch
For photographs, a stylised single colour replication may be possible utilising a halftone screen comprising of dots. It is best to experiment settings for the best outcomes. In Photoshop, set Image > Mode > Greyscale. Adjust Image > Adjustments > Levels, maximising contrast white ensuring a volume of lighter white areas. Convert image to bitmap, Image > Mode > Bitmap, with 300 Pixels/Inch with Halftone Screen. Set Frequency between 60 and 120. Save as TIFF, then import into InDesign/Illustrator, applying your Pantone spot colour swatch onto the image.
White print on black paper stock
It is not possible to print opaque white ink onto black paper
Black paper stocks will always show through white ink
To achieve white on black, white foil must be stamped onto paper
Indicate foil areas with a separate spot colour swatch
Rename the spot colour swatch as the foil colour
Die-cutting & Creasing
Indicate cut paths with a 1pt Magenta colour
Indicate score paths with a 1pt Cyan colour
Set artwork as a single separate layer
Indicate cut or engrave paths with 0.001pt stroke only
Laser artwork cannot be set with fills
If you’d like further assistance, we’d love to help; Please telephone us on (02) 8964 8860.