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Swing Tags

A passion for fashion.

Printed into thick, fluffy uncoated paper stocks, letterpress printed swing tags offer a unique, tactile and classic feel.

Style is wonderful thing. Letterpress combined with thoughtful design, gives your swing tags the power to let your products shine.


Swing tags in all shapes and sizes.

Not just for telling your size, swing tags are an integral way to communicate your brand and message. An instant viewpoint for your customers to see your attention to detail and style, letterpress swing tags emphasise your brand with confidence and elegance.

Bring your own unique creation, or have a bespoke piece, crafted by stylists, designers and illustrators of The Distillery.

100% Cotton.

Cotton isn’t just for clothes. Lettra is our premium paper of choice for swing tags. Made from 100% cotton fibres, recovered from fine textile manufacturing, Lettra is almost as fluffy as your statements of fashion.

The finest paper

Select a paper stock to express the values of your brand with confidence.
Sourced from paper mills around the world, The Distillery are proud to present an exciting range.


Lettra is the premium choice for letterpress swing tags. Produced American paper mill Crane & Co, Lettra is tree-free, and made from 100% cotton fibres, recovered from fine textile manufacturing. These fibres are naturally long. and elegantly blend into a subtle grain to form a luxuriously smooth look, and distinct soft and fluffy finish. Colours: Pearl, fluorescent and ecru white. Weights: 600gsm is perfect for swing tags. 300gsm is beautifully duplexed onto another stock.


Colorplan is the world’s most exciting paper stock. Available in a brilliant range of 50 colours, Colorplan offers unlimited possibilities for swing tags as it is also compatible with letterpress, offset and digital printing. Compared to other coloured paper stocks, Colorplan is soft enough to hold letterpress impression, but still firm enough to make confident impact. Colours: 50. Weights: 270gsm full range, 350gsm selected, with 540gsm & 700gsm duplex capabilities.


Paper mounting is the process of joining separate sheets of paper together. Duplex two, or triplex three. Mounting selected paper stocks together is perfect when looking to add extra thickness, or a punch of solid colour without adding another run of ink. Some examples include black/white, navy/cream, white/red/white, however the combinations are endless.


Originating from Italy, Wild is named for its unique natural and tactile surface texture. It contains 35% cotton, and combines a softness that holds letterpress impression beautifully on both sides, with a strength and sturdiness that provides confidence. Colour: Neutral Cream Weights: 300gsm, 450gsm


Gmund Cotton 500gsm is a beautiful, 100% cotton stock perfect for letterpress printing. Compared to most thick papers that are made of two sheets glued together, Gmund Cotton is one of the thickest 1 ply sheets on the market, giving it a soft, yet sturdy touch. It is physically thicker than ordinary digital and offset swing tags with plastic celloglaze coating; It however feels comparable in hold and strength and does suggest excess bulk like thicker weights can. Colour: Linen Cream Weight: 500gsm


Coaster Board 390gsm was originally manufactured, funnily enough, to serve as drink coasters. Somewhere along the line however, (over a beer) we discovered it was just as good, if not better served as swing tags.  Coaster Board is thick and quite strong, but also offers a natural relaxed tone, making it confident yet personable. The 390gsm weight enables deep letterpress impression on one side of the card only, or moderate impression on both sides of the card. Colour: Neutral Cream Weights: 390gsm


With its distinctive and natural look, Buffalo Board will open a world of possibilities for your swing tags. Made from natural kraft fibres, one side of the board reveals a distinct rawness of fibres complementary to the smoothly refined reverse-side finish. Buffalo Board is incredibly durable, but holds letterpress impression beautifully. It is also compatible with offset and digital printing techniques, and is the perfect paper to accentuate a sense of natural confidence. Colour: Kraft (Brown) Weight: 332gsm


Box board is a 100% recycled stock, originally suited for cartons, case bounding, packing and backing. Perfect for those seeking a raw look, Box board’s strengths are in its imperfections, with each sheet containing unique visible fibres and speckles. Its thick weight is durable and can hold deep letterpress impression on both sides.   Colour: Unlined (Grey) Weight: 600gsm


Vibrant combinations of colour and ink


Mixed by hand and Pantone® colour-matched to perfection, Van Son rubber based inks display vibrant colour strength, excellent consistency, and ultimate suitability with letterpress papers.

Foil Stamping

From offering a subtle elegance, to bursting a flashy wow-factor, foiling is the specialty finish for swing tags which aim to intrigue. Perfect for extra shine, or to create striking contrast on darker coloured stocks.



Die-cutting a shape offers a refined difference to the card. Available as subtle rounded corners, or a completely custom shape.


Foil stamping enhances the card with shine and stunning impact. Available in tones of golds, silvers, white and selected colours.



Duplexing is the process of joining two separate sheets of paper together. Add an extra dimension to your card by adding extra thickness, or contrasting colours.


Triplexing is the process of joining three separate sheets of paper together. Mix and match, add extra heavy weight to your card or sandwich an eye catching colour in between.


Letterpress printing pushes into the paper (a ‘deboss’).   Embossing requires male and female printing plates, and pushes the artwork out of the paper, creating a sophisticated and striking tactile effect. Available on selected stocks.



Crafted in Darlinghurst, Sydney

The Distillery is Australia’s largest letterpress studio, and we take pride in sharing our passion for craft. As a team of local artists, designers and craftspeople who thrive on personal service, we don’t just dream up beautiful stationery ideas, we bring them into the world with our own hands too.

You’re invited to visit us in Darlinghurst, and if you wish, watch the first pull of your stationery. There’s no better way to experience the process, than seeing your piece hot off the press.

Visit us at 115 Crown Street, Darlinghurst.

Swing Tags

Quality involves an investment of craft, time and care, and this means we are best positioned to assist projects which have resources to support this. For your reference, minimum project cost start at $500.

The Distillery are pleased to be one of the fastest turnaround letterpress studios in the world. With our standard service your cards will usually be ready for collection on average within 10 working days and often sooner. We will stay back overnight and complete your cards usually within 72 hours with our overtime express service.

We find that our projects tend to work best when we can meet in person, chat and carefully consider your needs. We’re located at 115 Crown Street, Darlinghurst, Sydney, and please call to make an appointment: 02 8964 8860.