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Charlotte Peterswald

Charlotte Peterswald is a boutique real estate and property management company, which has been operating for over 18 years. Originally from Hobart, Charlotte Peterswald opened it’s premiere Sydney office in 2016. In line with this transition, The Distillery embarked on a program to reposition, refresh and reconnect the company’s brand.

Charlotte Peterswald prides itself on personal service – providing each client with superior attention and care, and a promise for the best possible outcome. The properties represented and sold are premium in nature, and the clientele prestigious. With this in mind, the goal was to create something aspirational and luxurious, yet still offers plenty of character and personality.

The brand’s focus on quality and trust is reflected through the constructed word mark, which is both confident and classic. The contemporary values of the company is expressed through supporting patterning, metallic finishes and pastel tones. Clean, minimal photography grants the real estate brand a distinctive edge – exploring space, shape, textures and materials.

The visual identity was created with care to compliment the unique experience of Charlotte Peterswald – a distinct brand, which can be identified and loved by clients. Every home has a story to tell. Charlotte Peterswald helps bring that story to life.

Brand patterning and colour palette

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