Sprout Stack is revolutionising how fresh produce is grown
and distributed, without compromising the environment. Sprout Stack’s indoor farms are helping communities to live
fresher, by improving access to locally grown and sustainably
farmed fresh produce – all year round.
Strategy • Naming • Branding • Print Collateral • Digital
Established in 2016, Sprout Stack’s practices are revolutionising the way the modern Australian’s think about farming. Re-using old shipping containers, Sprout Stack aims to improve access to fresh and sustainability farmed produced. The visual identity aims to humanise the brand and product, to increase engagement and translate a fresh, and forward-thinking brand language.
After collaborative workshops with the client, the name ‘SproutStack’ was developed while considering things such as availability, catchiness, memorability and form. SproutStack was created with this in mind, and concepts that allude to growth and the shipping container itself. A tagline ‘GROW ANYWHERE’ was also developed, to emphasise the freedom, independence and reliability of a self-contained hydroponic farm.
The SproutStack brand was created, with a mark that incorporates two ‘S’, in the form of a growing leafy green. It is simple and instantly recognisable, whilst being suitable for both an enterprise and consumer facing level. The brand was implemented throughout stationery, painted cargo containers and through a responsive one page website.