Appealing to modern men who value elegance and social influence, the Ol’Bastards brand has been patiently developed on a foundation of style, confidence and quality. Early in the business development journey, The Distillery were approached to offer strategic advice and creative services across a full spectrum of touch points.

Site History

Risky move to name your brand ‘Ol’Bastards’? Undertaken through a series of workshops, Danny, Matt and The Distillery evaluated the pros and cons of positioning with a strong, bold attitude. So what is an Ol’Bastard? He’s confident, stoic and proud. The visual language of the Ol’Bastards brand would walk the line of style and confidence; The quality of product would do the rest.

Risky move to name your brand ‘Ol’Bastards’? Undertaken through a series of workshops, Danny, Matt and The Distillery evaluated the pros and cons of positioning with a strong, bold attitude. So what is an Ol’Bastard? He’s confident, stoic and proud. The visual language of the Ol’Bastards brand would walk the line of style and confidence; The quality of product would do the rest.

Risky move to name your brand ‘Ol’Bastards’? Undertaken through a series of workshops, Danny, Matt and The Distillery evaluated the pros and cons of positioning with a strong, bold attitude. So what is an Ol’Bastard? He’s confident, stoic and proud. The visual language of the Ol’Bastards brand would walk the line of style and confidence; The quality of product would do the rest.

Risky move to name your brand ‘Ol’Bastards’? Undertaken through a series of workshops, Danny, Matt and The Distillery evaluated the pros and cons of positioning with a strong, bold attitude. So what is an Ol’Bastard? He’s confident, stoic and proud. The visual language of the Ol’Bastards brand would walk the line of style and confidence; The quality of product would do the rest.